RUDEL.

Germany’s chaotic dog training market (there are some 17.4 million dog owners in Germany) remains stuck in the outdated beliefs and methods of the 1960s. Around 9 million people in Germany lack even a basic understanding of dog behaviour, communication and needs. This can lead to overwhelming everyday situations, separation anxiety, relationship problems and social exclusion. A lack of education creates conflict between dog owners and non-owners, unsafe areas in urban areas and overcrowding in animal shelters. RUDEL. is an AI-based, breed-specific app that is tailored to each individual human-dog team.